Overview
I managed the detailed product promotion for an online store, overseeing the entire process from page planning to text composition. Collaborating seamlessly with team members, I created designs that effectively and aesthetically showcased products in alignment with market dynamics.
To begin with, I believe that a systematic approach allows for more efficient design work, conducting appropriate analysis and obtaining results that align with the objectives. Therefore, I prepared the following schedule plan:
- Research references.
- Create a basic outline.
- Develop a text draft and identify necessary photos.
- Conduct design research and create layouts.
- Refine the text.
- Arrange for the necessary photo shoots.
- Design.
Research and Outline
I delved into the structure of product detail pages in the current market, conducting thorough research to ensure easy consumer comprehension. Examining product pages with similar characteristics or those that had been successfully promoted, I identified common attributes and determined the most suitable layout for specific products. Planning a general framework for the page structure, I decided on content importance and structure information in a preferred order after team discussions.
Draft and gather photos
Aggregating all information about the product and extracting key details, I created a preliminary draft of suitable promotional text and conceptualized necessary photos for each section. Completing the content phase, I incorporated feedback received after sharing the initial drafts.
Layout and refine text
Exploring design references for a visually appealing, user-friendly, and highly readable layout, I organized the content for intuitive visibility. To effectively convey the message in alignment with the chosen layout, I refined the text by eliminating unnecessary elements.
Design the page
Defining suitable colors and primary typography for the brand identity and product characteristics, I ensured a smooth and cohesive style for the detailed page. Prioritizing readability and intuitive understanding of content, I meticulously sourced or created images, edited them, and optimized image file sizes for better performance. This comprehensive approach not only enhanced the visual appeal but also contributed to an optimized user experience.
